Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. more release views and 36.1%

Press Release 73

Press Release Engagement Analytics SEO 73

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

Press Release 102

Press Release Video Yahoo Microsoft 102

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Which online tools are most helpful for PR pros?

Press Release 194

Press Release Tools Tips Vocus 194

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? PitchEngine is a good tool that provides a useful service, and it’s reasonably priced (in fact it’s free if you only keep your SMRs on their site for 30 days).

Press Release 102

Press Release Social Media Syndication Hosting 102

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

Press Release 40

Press Release Social Media WordPress How To 40

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

DECEMBER 21, 2011

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Editorial SEO Tactics for the Newsroom. Beyond Facebook Insights: Useful Facebook Analytics Tools. Press Release Optimization Checklist and Tips. The post on Facebook analytics tools did well considering I just published it last week.

SEO 119

SEO Publishing Press Release Social Media 119

Webbiquity SMM

DECEMBER 6, 2010

Both are critical tools for dealing with bad news or crisis situations. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Bill Hartzer

FEBRUARY 10, 2015

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. Still others have nothing to do with SEO.

SEO 60

SEO Press Release Directory Engineering 60

Webbiquity SMM

MARCH 12, 2012

One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Adam Sherk

MAY 14, 2013

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

Publishing 209

Publishing Module Syndication Badge 209

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161

Analytics Google Tools Case Study 161

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

MARCH 6, 2024

Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate. Most social listening tools like Hootsuite streams allow you to do that.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Buffer Social

AUGUST 16, 2023

We recognized this early on and invested in cutting-edge tools and software that streamlined our internal processes and efficiency. We adopted social media management tools to monitor, track and analyze our client’s mentions across print, broadcast, and online platforms like social media. Conclusion There you have it.

Strategy 74

Strategy Press Release Startup Reputation 74

Harp Interactive

JANUARY 6, 2010

Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. Google Cutts: Links From Press Releases Won’t Help. Ridiculous is the new remarkable.

Press Release 180

Press Release Social Media SEO Report 180

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 146

Trends Tools Embedding Digg 146

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 105

Statistics Skills Analytics Press Release 105

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Josh S Peters

JANUARY 25, 2011

SEM (SEO / PPC). With your SEO efforts in full swing you will have better control of what people see when they search for you. These pages should have gone through A/B testing, SEO, and user testing to ensure that you’re getting the most out of your PPC dollars. Press Releases. Email Marketing.

Social Media 187

Social Media Press Release SEO Engineering 187

Adam Sherk

JANUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. Here’s wishing everyone an interesting and productive 2010.

SEO 101

SEO News Social Media Syndication 101

Small Business Mavericks

MARCH 20, 2011

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. There are other things I’d recommend for SEO. I mean, for example, Twitter is a great marketing tool. Just so-so.

Real Estate 79

Real Estate SEO Case Study Small Business 79

Convince & Convert

APRIL 18, 2012

Between our new newsletter, the One Social Thing , and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm , be with your family, and even take up a hobby. Which fancy new tools are you using to make your daily social media life easier to manage?

Tools 156

Tools Products Social Media Collaboration 156

Small Business Mavericks

MARCH 21, 2011

Q&A Sites And Competitive Intelligence » IM: Small Business Tool Or A Waste Of Time? If you are going to do business online, then it makes sense to use online communications tools. One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself.

Small Business 89

Small Business Instant Messaging Tools Real Estate 89

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To be clear the aim here is not to encourage sites to create content solely for SEO, or to take things to a content farm-like extreme.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Ways that Social Media Impacts SEO. SEO Metrics for Publishers: How are You Tracking and Measuring Success? My Top 10 Posts of 2009 on News Media, SEO and Social Media.

Press Release 119

Press Release SEO Digg Sports 119

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? With so much noise on Twitter, is it still a useful marketing tool? Like anything else, you have to use the tool effectively. 3 Responses to “Is Twitter Still A Good Marketing Tool?&# Are you getting results from Twitter?

Small Business 93

Small Business Tools Postrank Twitter 93

Kikolani

JULY 5, 2016

However, in order to make that happen, you have to have the knowledge and tools to make that happen. What you might not possess is knowledge of the tools that you can use for turning your blog into a money maker. The following tools are perfect for anybody that is interested in blog monetization. Optimizely. Lord of Papers.

Tools 82

Tools Affiliate marketing Banking Press Release 82

Small Business Mavericks

MARCH 16, 2011

» How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. All in all, I think Pavel put together a very good and very thorough analysis of Q&A sites and their SEO value. What’s The Best Discovery Engine?

Small Business 79

Small Business SEO Sites Case Study 79

Adam Sherk

JULY 9, 2009

Yahoo is probably using the temporary redirects for tracking, but this practice is interfering with the SEO value of the links. The various methods are often related more to technical setup or tracking than any kind of SEO tactic by the syndication partners.

Syndication 100

Syndication Yahoo SEO News 100

Convince & Convert

MAY 16, 2013

Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. It’s completely under-appreciated as a PR tool. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. This is where to do it.

Real Estate 149

Real Estate Press Release Google News 149

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

The Realtime Report

APRIL 28, 2020

Know what marketing tools are available. Marketing isn’t just a tool used for bringing in new customers. With social media, SEO content marketing , paid ads, YouTube, and so much more at your disposal, the sky is the limit. Press releases and effective communication on social media are other methods to build your reputation.

Strategy 125

Strategy Marketing Reputation Press Release 125

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122