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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191
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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

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What Content People Share And Why They Do It

Mindjumpers

The report also provides some interesting findings concerning the reasons why e-mail is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. The types of content that get shared most.

Content 213
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used. The analytics reports on Bambu let you identify top sharers and performance per item of content, per channel and per user. This is where Dynamic Signal shines most brightly.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used. The analytics reports on Bambu let you identify top sharers and performance per item of content, per channel and per user. This is where Dynamic Signal shines most brightly.

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Interview Ideas: How To Vary Your Content

Writtent Blog

For example, if you need to write a white paper extolling your product as the ideal solution to a particular problem, you might interview product engineers for technical details and company executives for the unique selling proposition that makes your product better than the competition.

Content 97