Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Frequent mentions in press releases, news articles, and other third-party content can help you reach a wider audience as well.

Metrics 59

Metrics Analysis Comparison Price 59

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average.

Press Release 150

Press Release comScore Cost ROI 150

Proactive Report

DECEMBER 27, 2017

A talent pool that can craft relevant messages that resonate in real time and produce ROI. The decimation of newsroom staff will continue and there’ll be even fewer reporters, editors and TV producers to pitch. Just sending a blast of press releases indiscriminately doesn’t get the coverage. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. Discover where the reporters and bloggers you’d like to connect with find their stories. Many reporters are on Twitter and LinkedIn. Use HARO to find stories reporters are working on. The top of the funnel is filled by PR.

Small Business 85

Small Business Tips Fashion Groups 85

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. They will eat every last morsel of ROI for breakfast, lunch and dinner. They want experiences.

Social Media 60

Social Media Training Press Release Project 60

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used. With Smarp, admins can either share link updates or standalone content updates like text and images.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Often, marketing team members, and in particular social media managers, will drive the listening efforts and reporting for your product team.

Tools 93

Tools Sentiment How To Team 93

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used. With Smarp, admins can either share link updates or standalone content updates like text and images.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will know how to read or create a Social Media Measurement Report. Measuring Social Media.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

MAY 24, 2011

About commerce sites and Facebook social plugins, the Facebook reports: Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since. Eventbrite reports that a link shared on Facebook is worth $2.52 Commerce Stats. of direct ticket sales.

Statistics 108

Statistics Facebook Press Release Retail 108

Laurel Papworth

APRIL 29, 2012

In the last few months Laurel has appeared on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, and in the Australian Financial Review, The Australian, Radio National and other media channels. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. .

Class 85

Class Training Social Media Case Study 85

Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Press release distribution. There is often a dotted line from PR results to these metrics. PR Technology Lags Behind. Share of voice. Investor outlook.

Data 231

Data Metrics Press Release ROI 231

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

ROI 258

ROI B2B Social Media Press Release 258

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc.

Social Media 168

Social Media Marketing Small Business Cost 168

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. How can you use that information to create an exciting, highly-tailored press release? These efforts support a more cohesive brand experience that spans beyond a single channel.

Social Media 110

Social Media Brands Press Release Sentiment 110

Koka Sexton

DECEMBER 20, 2009

Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

List 96

List Social Media Case Study Wiki 96

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. It provides real-time social media analytics that can help you track the performance of your social media campaigns and measure your social media ROI. Keyhole’s easy-to-use dashboard lets you build and share reports instantly, saving you time and effort.

Reputation 52

Reputation Tools Sentiment Review 52

Convince & Convert

APRIL 12, 2012

The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. Call centers and whatnot. Tell us how it works.

Hotels 118

Hotels Instagram Authentication Social Media 118

Hootsuite

AUGUST 3, 2023

Encourage open communication, reporting of potential violations, and ongoing education to ensure everyone understands their responsibilities. Follow the SEC on social , and watch their press release page closely so that you can adapt your strategies and practices accordingly, ensuring ongoing compliance.

Social Media 85

Social Media Tips HootSuite Policies 85

Kikolani

MAY 23, 2012

Let’s take this crazy situation for example: I decided, as part of my SEO strategy, to write a couple short press releases on the ever famous PR Log. They were short, but detailed, and they catalyzed some curiosity in a reporter for a pretty large Pennsylvania business journal. The press releases were only the catalyst.

Press Release 115

Press Release Journal iPhone Hubspot 115

Waxing UnLyrical

AUGUST 12, 2015

For example, 2015 is truly the year of “ROI.” Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The CommPRO model is to develop events based upon this relevant influencer topic, your “ROI” of a specific business objective. Sales metrics.

Mobile 100

Mobile Metrics ROI Press Release 100

Convince & Convert

DECEMBER 9, 2014

Owned media activities include store signage, product packaging, website and blog content, and press releases. Ninety-one percent of consumers reported checking their email at least once a day , according to Salesforce Marketing Cloud research. billion worldwide by 2018. tweet this ).

Marketing 162

Marketing Activities Press Release Mobile 162

Buzz Marketing for Technology

APRIL 1, 2010

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. And then what is the timing?

B2B 252

B2B Content Press Release Marketing 252

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You also know how to measure your ROI effectively. That means we have an obligation to communicate most effectively with our audiences.

Social Media 130

Social Media B2B Company Consultant 130

Mindjumpers

DECEMBER 18, 2012

According to a report released in June 2012 by CNNIC (China Internet Network Information Center), the Chinese netizen population has reached 538 million of whom 95% are social media users as well. They are eager to gain the most attention quickly, generating immediate ROI.

Content 208

Content Marketing Press Release Mobile 208

Convince & Convert

AUGUST 24, 2012

They put out a press release earlier this year about what some of the trainers on the site are earning, and it seems to be going quite well. There was actually a Pew report about online learning that came out last week and interviewed Jarvis and a bunch of other guys. But, yeah, Udemy is a new site that’s up.

Social Media 115

Social Media API Training Class 115

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

SEPTEMBER 24, 2010

One killer tactic to boost your Facebook Ad performance – discover the responder demographics report. Unlikely sources for great link worthy content ideas – using Wikipedia citations, academic reports, and more to develop link worth content. Is marketing your business on Facebook effective ? Link Building.

Mashup 121

Mashup Resources Engineering Communities 121

Sprout Social

NOVEMBER 29, 2018

More and more businesses realize the long-term ROI of brand-owned content. One of its unique reports is the “Clicks” distribution graph. Content marketing has been steadily growing for several years now. 86% of B2C marketers think content marketing is a key marketing strategy.

Content 111

Content How To Upcoming Campaign 111

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. The answer that came back was that 44% of Americans 12 plus reported that they see tweets mentioned on other media nearly every day. In sports, how often does ESPN report on tweets? Nearly every day. That’s another broadcast.

Insurance 115

Insurance Journal Research Hashtag 115

Proactive Report

OCTOBER 19, 2015

The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) the difference between news search and web search.

Skills 40

Skills Press Release Collaboration Training 40

Kikolani

APRIL 7, 2010

So if your company had a negative review placed on sites such as Rip Off Report or individual blogs, the best way to counter it is to have your company website, blog, Twitter, LinkedIn, and other social profiles ranking higher than that bad entry. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO. Related Posts.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. This research report interviewed 570 admissions officers from colleges and universities in all 50 states.

Cost 51

Cost Study Social Media Press Release 51

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Consequently showing ROI is almost impossible. Risk Assessment.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190