Webbiquity SMM

NOVEMBER 5, 2012

“Typical categories for an editorial calendar can include breaking headlines, industry news, ongoing series, feature stories, in-depth product or service reports, polls, special promotions, events, tips, lists…the important thing is to be relevant : to your customers, your brand, and to search engines and social communities.”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Is there still a role for press releases? Guides to PR Content and Press Releases. What do PR pros need to know about SEO?

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., He also lists several tools to help track and monitor your brand reputation online. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 19, 2012

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Reporting is flexible; gShift enables administrators to add explanatory or analytical text comments to virtually any metric within a report.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JULY 14, 2015

And when they report a problem or issue, they expect to hear back quickly: 53% of consumers on Twitter expect a response within the hour. Journalists receive, on average, 50-100 press releases every week. Be responsive. People expect to hear back from the brands they interact with on Twitter and other social networks.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. Social media monitoring is vital for virtually every B2B or B2C brand.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 12, 2016

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. Reporters are taught to ask key questions to get the story.

Report 100

Report Strategy Content Marketing 100

Webbiquity SMM

NOVEMBER 12, 2013

Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for press releases and blog posts.

Press Release 200

Press Release scribd Vimeo How To 200