Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

News 274

News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 18, 2020

Press release distribution. While available tools can generate reports and pull data, teams still need to endure the tedious and time-consuming task of going back and analyzing all of the collected data to ensure the data points are both accurate and relevant. Share of voice. Media engagement and tonality. Investor outlook.

Data 231

Data Metrics Press Release ROI 231

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. No one gets the reporter contact info until/unless I set it up.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

OCTOBER 17, 2019

When someone clicks a link to your site in a press release or a piece of earned media, it is tracked as Referral traffic. This is something you can then report on. This will open up your Performance on Search results report. Referral traffic. These can be found under the “Queries” tab.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

JANUARY 17, 2019

Reporters are regularly looking for new ideas which shed light on a relevant topic in a vendor-neutral manner. These results can be used for a press release, infographic, social media post and media relations outreach. What insights can you bring from experience in a different industry that may be relevant to your current one?

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication. Online & blogger engagement.

Press Release 100

Press Release Trends Blogger Eventful 100

Waxing UnLyrical

AUGUST 12, 2015

Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Leads and engagement with topics are the primary drivers for our event development. For example, 2015 is truly the year of “ROI.” Sales metrics. This is the proverbial “bottom line” of your sales funnel.

Mobile 100

Mobile Metrics ROI Press Release 100

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

MARCH 25, 2015

She later accepted a job with the New York Tribune, where she became a reporter for the women’s pages, moving up to become the assistant editor, where she covered news such as the women’s suffrage movement. She continued to rise through the editorial ranks, and eventually became the assistant Sunday editor.

Meeting 100

Meeting Newsletter Press Release Library 100