Small Business Mavericks

AUGUST 17, 2011

Your media kit can be as basic as providing a bio and publishing your press releases to something more dynamic that involves video and multimedia presentations. I have one and I call it a media kit.

Press Release 93

Press Release Small Business Campaign Report 93

Small Business Mavericks

FEBRUARY 6, 2011

At least, that’s according to data reported on WebProNews recently. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

MAY 6, 2011

A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. It is almost near consensus that Google finds page load speed important. This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate.

Small Business 150

Small Business Case Study Press Release Adwords 150

Small Business Mavericks

FEBRUARY 28, 2011

Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Does that require a big “so what?&# Actually, this could be a big boost to your content on Facebook.

Case Study 87

Case Study Press Release Adwords Small Business 87

Small Business Mavericks

MARCH 12, 2011

What’s the reported price? $5 The latest is around the social bookmarking site Delicious. Yahoo had originally said it was going to fold the site, but then the groans started. Now, the rumor is they have sold it. 5 million. Nevertheless, if it’s true, it could be a big boon to Yahoo.

Delicious 79

Delicious Yahoo Small Business Social Bookmarking 79

Small Business Mavericks

FEBRUARY 25, 2011

If this report is true, you might have to. A nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention?

YouTube 79

YouTube Compete Case Study Press Release 79

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. This is where your customer service needs to lift a level and you need to become more proactive.

Reputation 87

Reputation Case Study Press Release Small Business 87