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How to Turn a Blog Post into a Press Release

ProBlogger

The post How to Turn a Blog Post into a Press Release appeared first on ProBlogger. If you’re an ace at writing blog copy, you can write an excellent press release. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release.

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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Image: Olu Eletu via Unsplash, CC Zero. She loves chocolate, and hiking in the mountains. You can connect with her via Twitter.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Rebekah holds a B.A.

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How to build a competitive analysis report with examples and tools

Sprout Social

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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How to Repurpose Content into a Press Release (Podcast)

Proactive Report

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Why Press Releases Are Still a Viable PR Techniqiue

Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.