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18 PR Standbys That Will Never Die

Waxing UnLyrical

Emily Stivers : Press releases. Lukas Treu : White papers. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Matt LaCasse : Old School metrics. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As. Mary Deming Barber : AVEs.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191
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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” It’s where you publish your smartest thoughts.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Did it provoke a new white paper on customer pain points?

B2B 155
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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. Start by creating or downloading a template, then add in everything you want to keep track of: authors, type of content, working title, where it will be published–you name it.

How To 98
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Publish traditional content online. Publishing them online can increase visibility and helps your customers.

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