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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Press Releases: Still Relevant or Yesterday’s News?

Strategy 130
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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93
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Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. Tip #14: Dirty Secret Every now and then, press releases work.

Tips 102
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155
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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Let’s dive a little deeper here.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

Kindle Publishing: Your Guide to Getting Responsive Traffic with Kindle – Kindle publishing, Blogging, and Marketing: how to connect the dots to maximize traffic, exposure, and even build email list with Kindle. Use this comprehensive strategy that will not only save, but grow your business blog subscribers. Get Inspired!

Mashup 130