Why Your PR Firm Is Stuck in the 19th Century
Jeff Esposito
AUGUST 22, 2011
There are two big areas where PR firms just won’t let go, and are screwing their clients in the process: media relations, press releases and connecting with the media. Journalism has never had to be more honest and truthful, and people know when they commit something to be published, it will be checked out from every angle.
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