Adam Cohen

article thumbnail

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

Who owns the publishing? PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Who owns the maintenance? Someone please tell me, where is the Content Department?

Content 237
article thumbnail

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

Who owns the publishing? PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Who owns the maintenance? Someone please tell me, where is the Content Department?

Content 100