Webbiquity SMM

SEPTEMBER 9, 2013

Use news releases for exposure, not backlinks. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website. Make sure the anchor text of the hyperlink is the keyword phrase you are optimizing for.”

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

NOVEMBER 2, 2010

Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 10, 2011

A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Amplify new product or service announcements (carefully). Promote the announcement in your sidebar or link to naturally from within a related post. Answer questions in your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JULY 22, 2014

What role do press releases play in PR today? A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 6, 2015

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

DECEMBER 13, 2010

Press releases very rarely meet that standard. Other Industry Influencers: bloggers and other social media influencers don’t have the same motivations as journalists and shouldn’t be approached the same way (a point that an awful lot of PR firms have yet to figure out, judging by most of the pitches I see).

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

JULY 14, 2015

Journalists receive, on average, 50-100 press releases every week. The top three measures used by PR pros to show social media success increased website traffic (64%), increased engagement (61%) and increased followers (59%). Twitter came in a close second at 85%. Image credit: B2B PR Sense Blog. 68% just want the facts. (

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JANUARY 19, 2012

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. The ability to track external pages is another nice feature. URL links).

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). eMarketer ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for press releases and blog posts.

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

FEBRUARY 13, 2017

Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” Sample review: “Cision has some smart solutions for brands. ” — ViralBlog. Pricing: contact vendor for quote. Showcase reviews: Oktopost, ViralBlog. 21) Geckoboard.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

FEBRUARY 7, 2012

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 12, 2016

In content marketing, this structure may apply well to certain types of content such as case studies, press releases, and “news” type blog posts. Other structural designs work better for different types of content.

Report 100

Report Strategy Content Marketing 100