Waxing UnLyrical

DECEMBER 28, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,” do you really think they will be enchanted?

Press Release 222

Press Release Flickr Newsletter Comparison 222

Waxing UnLyrical

JANUARY 17, 2014

Some say PR isn’t just press releases. Here’s some of what we chatted about, and Eric had some great one-liners: On the state of PR and the measurement thereof: A1: PR has a BIG image problem. That’s like saying tomatoes aren’t the only fruit! Image: Théo via Flickr, CC 2.0.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

JULY 31, 2012

According to a press release issued to announce the unveiling of Digital Operations center, this center will help Red Cross to: Source additional information from affected areas during emergencies to better serve those who need help; Spot trends and better anticipate the public’s needs; and.

Social Media 202

Social Media Press Release Flickr Fashion 202

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. PR Measurement – What to Measure.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

APRIL 29, 2013

” The good old press release for example; it’s still around, but now we have social media releases. That, basically, we were stuck with what we had as kids. I’m glad that line of thinking has changed! On the PR front, of course there is so much that has been “rewired.” The newsroom?

Press Release 206

Press Release Research Consultant Flickr 206

Waxing UnLyrical

JUNE 8, 2011

Media coverage, offers of help, press releases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis.

Press Release 194

Press Release Flickr Groups Groups 194

Waxing UnLyrical

APRIL 3, 2015

Emily Stivers : Press releases. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Matt LaCasse : Old School metrics. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As. Mary Deming Barber : AVEs.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JULY 10, 2013

There are some common myths about PR professionals, regardless of where they’re based, that include: We love calling journalists after disseminating a press release. We love following up with them after pitching an interview/story idea.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

SEPTEMBER 12, 2012

Where “less curious” others might have been satisfied with a press release and a local town event, Bernays created a nationwide spectacle that reminded the public - and the media – of the significance of this day for the world. To the end, Bernays was insatiably curious.

Press Release 209

Press Release Embedding Construction Banking 209

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 14, 2013

What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents. For example, consider a press release that’s being issued. With ECM, this process is tracked and, whenever possible, automated.

Repository 203

Repository Press Release Data Process 203

Waxing UnLyrical

JUNE 19, 2012

I was wondering/hoping you could tell me who is in charge of receiving press releases having to do with the garment and accessories industry? If you could please e-mail me back with their name and contact information that would be greatly appreciated. I look forward to hearing from you soon!

Press Release 242

Press Release Aggregator Industry Flickr 242

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit. I receive no less bids regarding other work.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

FEBRUARY 24, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

Twitter 163

Twitter Press Release Flickr Reputation 163

Waxing UnLyrical

JUNE 14, 2011

From the pitcher: Shonali, The release below details a unique product that helps <blah blah blah blah> We would be happy to forward photos of the <product name> or help in any other way further. Thanks and look forward to hearing from you soon.

Sample 246

Sample Samples Press Release Flickr 246

Waxing UnLyrical

MARCH 30, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

Web 2.0 134

Web 2.0 Press Release FAQ Flickr 134

Waxing UnLyrical

APRIL 28, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

Press Release 200

Press Release Loyalty Fashion Skills 200

Waxing UnLyrical

FEBRUARY 15, 2011

NOTES: No press releases. VIDEO: How to Embed a Video in a WordPress Post (5 minutes 52 seconds). VIDEO: How To Upload & Insert A Picture Into Your WordPress Blog Post or Page (2 minutes 59 seconds). If the post isn’t interesting enough to email to a friend don’t post it to the site. Google knows everything.

Social Media 188

Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

MARCH 26, 2012

Do not send press releases. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. Do not send blanket pitches. Do not send attachments, unless you’re asked for them. The results.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

AUGUST 17, 2012

Wherein an intern for what seems to be a fairly decent PR firm committed a huge gaffe by emailing a ton of people to ask who was “in charge of receiving press releases” at their organization … Image: opensourceway via Flickr, CC 2.0. In case you don’t, it was.

Committee 189

Committee Press Release Flickr Team 189

Waxing UnLyrical

JUNE 26, 2012

Now, I know that as “PR people,” we’re never supposed to actually take vacation (‘cos then who would, you know, issue all those mind-numbingly boring press releases, since apparently that’s all we do). though, is quite different – both when it comes to what we actually do as well as taking time off.

Travel 177

Travel Press Release Mobile Meeting 177

Waxing UnLyrical

NOVEMBER 15, 2010

Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

FEBRUARY 18, 2020

Press release distribution. Data that PR professionals should be assessing includes: Newsroom engagement. Social media metrics. Customer sentiment. Share of voice. Media engagement and tonality. Investor outlook.

Data 231

Data Metrics Press Release ROI 231

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. One example would be discovering which state’s residents are more likely to own the latest iPhone or Galaxy smartphone. Facts and figures are generally well-received and can support your company’s position. Champion a Purpose.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

OCTOBER 17, 2019

When someone clicks a link to your site in a press release or a piece of earned media, it is tracked as Referral traffic. Branded Organic Search: Someone doing a Google search for your brand’s name and then clicking on your site in Google’s search results. Referral traffic.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

SEPTEMBER 23, 2015

A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. Multimedia & crisp communication.

Press Release 100

Press Release Trends Blogger Eventful 100

Waxing UnLyrical

AUGUST 12, 2015

Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Leads and engagement with topics are the primary drivers for our event development. For example, 2015 is truly the year of “ROI.” Sales metrics. This is the proverbial “bottom line” of your sales funnel.

Mobile 100

Mobile Metrics ROI Press Release 100

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

MARCH 25, 2015

In equal partnership with her husband (working in their public relations firm that bore—and would always bear—his name alone), Doris worked as a freelance writer, wrote press releases, organized events, wrote articles and interviewed clients. Occasionally, she counseled clients in the arts, business, government, and education.

Meeting 100

Meeting Newsletter Press Release Library 100

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it.

Strategy 100

Strategy Case Study Collaboration Communities 100