Jeff Esposito

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5 reasons to practice old school PR

Jeff Esposito

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Well, I’m here to tell you the press release is alive and well and useful. Nobody reads them anymore!”

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Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

There are two big areas where PR firms just won’t let go, and are screwing their clients in the process: media relations, press releases and connecting with the media. Can you find an article that was written because of a press release? I still hear people talking about putting releases out “On the Wire”!

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Don’t fall for b t social media certifications

Jeff Esposito

According to their press release , “you’ll become a PR News Digital Master!” So while I am all for commerce, I do take offense when people are selling a useless bill of goods. The latest in this line of offenders is PR News. Last week, PR News announced that they are offering a “Certificate in Social Media”.

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Just so you know – this is how to be an awesome communicator…

Jeff Esposito

So we must send those media advisories and press releases to inform:“It IS a good idea to keep spamming me with press releases.” Persistence is key and journalists might not be able to know about everything going on in your client’s world.

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Content Marketing Trends for 2014

Jeff Esposito

These top three channels are far more engaging to their audience than old channels like press release sites, print sources and annual reports. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. 7. Highest Quality Content.

Trends 37
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Who speaks for your company?

Jeff Esposito

Little did the station and the public know that the prank came from an intern at the NTSB.

Company 44
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Are you a PRSN?

Jeff Esposito

It is not about media outreach, placements or press releases it is about humanizing a company and making an impression and passing the message along at the customer level. Now when you add the abbreviation to PRSN, you get something that should resonate. P.E.R.S.O.N. To me, the word just clicked with what PR has become.