Janet Fouts

article thumbnail

PR 101- Reaching Out to Bloggers

Janet Fouts

Yeah… well that seems to be the latest problem for bloggers who get tons of emails and press releases every day trying to get them to write about whatever product or service. When you reach out, do so in the language of the blogger not press release sound bytes. Nobody reads press releases.

Blogger 126
article thumbnail

Advertising Is Not Content Marketing

Janet Fouts

You listen to your market audience (remove the word market, it will make it easier) and what their needs are and you speak to them in their language instead of a press release. You have built trust with people because you gave them information they were looking for without asking for anything in return.