Direct Marketing Observations

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How are you going to monetize that?

Direct Marketing Observations

You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. Or are they?

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The Social Media Press Box

Direct Marketing Observations

So tweeters and bloggers get a press kit, media guide and press releases, and are free to update followers and readers throughout the game just as they normally would. But unlike the traditional press box, they don’t get any access to players or managers. It’s called the Tribe Social Deck.