Buzz Marketing for Technology

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

If you’re already asking a customer to write a case study with you, or endorse you in a press release, consider asking for a product review in similar B2C fashion—and displaying it accordingly on your site.

B2B 252
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Time to Replace your Online News Room with Facebook!

Buzz Marketing for Technology

You can set up a Facebook Page for your business, use the Notes feature to upload all your press releases from your site automatically from your RSS feed (see chapter 5 of Facebook Marketing for Dummies ), add a bookmarking service like Del.icio.us Think about it.

News 124
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How to create your own Personal Brand?

Buzz Marketing for Technology

He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world.

Brands 100
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Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Press Releases. Press Clippings. Academic Programs. Faculty & Research. Executive Education. Corporate Connection. About MIT Sloan. Newsroom. << << Newsroom Home. Expertise Guide. Publications. MIT Sloan Spotlight. News Briefs. MIT Sloan Background. Understanding productivity in the Information Age.

Products 190