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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. To directly generate leads.

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First Think Tank webinar and last call for beta testers.

SocialFish

And SocialFish is teaming up with CommPartners to host the first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Understand the complexity of the challenge Social CRM presents, and explore some approaches that can help you sell your vision internally. Here are the details: Selling Social CRM inside your organization.

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Unlocking the Potential of The Challenger Method: Using Education to Close More Deals and

Koka Sexton

With this framework, salespeople have the opportunity to present themselves as experts and thought leaders to bring about a deeper understanding of the product and ultimately, a better customer experience. Additionally, it helps to eliminate price objections by presenting the product’s value rather than just the price.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Get more from your presentations. Here are 20 ideas.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Supporting Resources: Slideshare Presentation Deck on this topic. Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.