Webbiquity SMM
JUNE 25, 2012
While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.
Webbiquity SMM
MAY 10, 2011
Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Get more from your presentations. Social media is a great way to make more in-real-life contacts.
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Webbiquity SMM
JUNE 25, 2012
While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.
Webbiquity SMM
APRIL 11, 2012
a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Experiment.
Webbiquity SMM
DECEMBER 12, 2012
Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).
Webbiquity SMM
SEPTEMBER 4, 2012
After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” Improve your webinar presentations with a live audience.
Webbiquity SMM
NOVEMBER 10, 2010
That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.
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