Ari Herzog

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Why There is No Social Media Scorecard

Ari Herzog

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. Books that cater to the dummies in all of us present case studies and best practices, and we walk away after reading their pages with a desire to do what the experts do.

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Why You Need to Care About Tomorrow

Ari Herzog

While technological advances have made staying in touch easier — which is great for, say, relatives who live on opposite ends of the country — it also presents an element of danger. Do we really need to know you’re at the gas station? Where’s the privacy? Where’s the security? Wouldn’t THAT be awful?

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#MySMCStory: Social Media Club and Me

Ari Herzog

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. This year, the parent organization is raising operational funds and asking people, past and present members and friends, to submit their stories with the “#MySMCStory” hashtag.