Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

This question should not only alter your strategy but could effect whether you’re going to be present at all. However, a fashion or retail company has to be on there because their audience is active and present on the network. Does your brand message fit the network? How will you define your presence?

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

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Professional Bragging Tips

Waxing UnLyrical

I started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. But above all, remember to test reactions whenever you make a change in how you present the most incredibly talented company in the world. Oh, yeahhhh,” I said—purred, practically.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The new approach paid off, resulting in attention from customers, media, and retailers. Rod: We finally had a place to sell our products that presented a real home, a brick and mortar spot where we could demo and really show people the power of the powder. Natural Pawz immediately took to the product.

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Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. Let’s say the worst-case scenario is that someone did indeed “find&# my iPhone and decided to keep it as an early Christmas present. Keep your passwords handy.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!

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