Mindjumpers

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Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

Retailers will, for example, more easily distinguish between the most and least popular products and which visual way of presenting products generates the most sales. Expand fan base and product awareness. As Facebook is a social platform, fans will be able to share their “wish-lists” with their friends.

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Studies Determining The Value of a Facebook Fan

Mindjumpers

Further, I think we can all agree on the fact that it’s a lot easier to relate to exact numbers and results, so here I will go through the studies presented by Digital Works together with including some more information from the research. The monetary value of $3.60. million in equivalent media over a year. .

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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Furthermore, it states that retail was selected primarily because 86 of the Top 100 e-Retailers ranked by ComScore in Europe have a Facebook presence.

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Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

In April 2011, college student Evan Spiegel presented the idea in class to his fellow students. Though quickly being used for sexting more than anything else, the network also presents a great engagement opportunity for brands. Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel.

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The Power of Facebook Advertising [Infographic]

Mindjumpers

The presented comparison with other online marketing channels depicts Facebook a clear winner in the online ad space. Report: How Social Marketing Works for Retail Brands [Report]. The infographic explains the effectiveness of Facebook ads and how to go about targeting the right customers.

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The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Claro has understood how important it is to be present where their customers are with a team that manages to take on the responsibility. These top five industries are all positioned at more than a 40% response rate.

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Social Sharing + Analytics = ConversionBuddy

Mindjumpers

For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. How to Use Social Media for Event Marketing [Presentation]. What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website.

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