Harp Interactive
MARCH 31, 2010
Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.
ProBlogger
APRIL 6, 2011
Online surveys. Marketers often conduct surveys about their brand, competitors, trends in the market, ideas, and advertising. By producing: fast-turnaround surveys based on hot topics—especially brand-specific topics (e.g. rolling surveys: a survey that repeats itself, capturing data about the same questions every few months.
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Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.
Convince & Convert
SEPTEMBER 20, 2010
disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. The statistical similarity shocks me. The range of Facebook usage is just 37% – 51%.
Waxing UnLyrical
OCTOBER 25, 2010
Even so, while this poll can hardly be regarded as statistically accurate (especially since I messed the question up), pink still holds its own against orange. All statistics from the American Cancer Society. Clearly, I worded the question wrong. I should have asked, “Which cause-related color do you associate October with?&#
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