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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

After you do this, don’t forget to type in the new title of the page (e.g. They’ll look something like this: blah blah blah Just to be very clear, that “blah blah blah&# is where you type your new headline. Mark as read Approve comment Let me echo Marys sentiments. Paste your new content in exactly that place.

Class 241
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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Read All About It!

Class 178
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help?

Class 233
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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How Bloggers Can Make Money from Brands

ProBlogger

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. To be honest, this is where a lot of agency and marketing types finish. But it’s not enough in most cases.

Blogger 42