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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350
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Top 25 Blogging and Social Media Posts on Kikolani

Kikolani

This first list is a compilation of the top posts on Kikolani, as determined by PostRank ’s engagement analysis. 5 Types of Video Posts for Bloggers This post includes five types of videos and video posts that bloggers can incorporate into their blog to enhance their blogging content. What is PostRank?

Postrank 130
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.

Metrics 159
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25 Guest Posts on Blogging, SEO and Social Media

Kikolani

5 Types of Link Building – It’s not all about the search rankings – find out more benefits to good link building. How to Use PostRank for Social Media Analytics – How to use PostRank to get free social engagement statistics on other sites, as well as a possible way to calculate social media ROI.

SEO 147
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The 4 Types of Content Metrics That Matter

Convince & Convert

This is the most fundamental type of content metric, and is unfortunately also the place where many programs both start and end. This is the metric type that probably gets too much love, because it’s often public which drives up the sexiness factor like cologne with bits of real panther. Consumption Metrics. Sharing Metrics.

Metrics 153
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues. The type of group think that produces arrogance was actually somewhat necessary for survival and self respect in the early, early days.

Review 209