Direct Marketing Observations

MARCH 19, 2012

Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. Twitter didn’t buy Posterous just to spend money and collect a toy. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. Tags: customer service Twitter social media Comcast @comcastcares frank eliason.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. You gather tweets – with like, twitter search ? But it was the comment below the video that bothered me. ooohhhhhh amazing !! Sooooo impressed !

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162