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Buzz Marketing for Technology

Posterous

Twitter

What’s a Twintern anyway?

Buzz Marketing for Technology

JANUARY 19, 2011

I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. I basically went off about how companies like Nestle are the poster child for the case study on why you shouldn’t hire a Twintern just to “do twitter” (or in their case do Facebook).

Posterous

Posterous Case Study Fashion Study

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

SEPTEMBER 4, 2013

To do this various functionality was incorporated that allowed users to unlock secret content from posters and wake board rider cards (think baseball cards for wake boarders!) that offered insider perspectives on the competing athletes and the event itself.

Crowdsourcing

Crowdsourcing Brands Posterous Mobile

Buzz Marketing for Technology

What’s a Twintern anyway?

Creating an Immersive Brand Experience at the Red Bull Wake Open

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