Waxing UnLyrical

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. The Count the Kicks app is a vital tool for expecting mothers to monitor their baby’s movements.

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6 Things The Army Taught Me About PR

Waxing UnLyrical

Posterous, Amplify and Quora had yet to be founded. This is an important tool in both a counterinsurgency strategy and a PR campaign. My soldiers told me MySpace was a place to meet girls, so it didn’t seem to have a practical business application and I didn’t want another password to remember. Image: familymwr via Flickr, CC 2.0.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog.

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