Waxing UnLyrical

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women.

CSR 200
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6 Things The Army Taught Me About PR

Waxing UnLyrical

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Posterous, Amplify and Quora had yet to be founded. It’s the title of a popular book on social media. Humility is an important characteristic for PR practitioners in social media.

Vocus 274
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Confirmation That We Kick Ass

Waxing UnLyrical

Call it social media stardust in my eyes. And while I’ll never know the reason why it took so long, I do know that all of you, my guest posters, readers, friends, acquaintances, friends I haven’t yet met (thank you, Matt LaCasse for that great term), make WUL what it is. Call it silly. Call it irrational.

Alltop 207
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How To Get Your Blog Project Approved

Waxing UnLyrical

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

Project 170
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Getting Back on Track

Waxing UnLyrical

So while I’m still playing catch up with email, social media, blogging, and so on, I’m definitely getting back on track. Many thanks to all my guest posters for helping out… and thank you for hanging around! It will take me just a little while longer to get “normal,” but I’m getting there.

Exercises 226
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Crazy For Cricket

Waxing UnLyrical

I remember seeing it on a poster when I was growing up, and thought it was hilarious. Image: pkailasa’s Multiply site. Apparently this originated on a tea towel some decades ago, and it’s become known as the “tea towel explanation of cricket.&#.

Posterous 154
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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. You can set up your own blog. Regardless, thanks for visiting!