Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
The Realtime Report
SEPTEMBER 5, 2012
New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. A recent inspirational poster featuring Lindsey Vonn received nearly 3,000 likes in less than one week. The campaign will also include more traditional commercial spots on E!,
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