Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. All great poster children for corporate social success and the list continues to expand.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. and try some different things.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? We talk or you hear all the time about C suite alignment in order to drive some type of momentum in rolling out social media, but has anyone ever explained or told you about the soft skills that are needed to get you over the top?

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

JULY 20, 2010

For those of you that have been dialed into social media for awhile, this is significant for a number of reasons and you’ll know why. Can some of you even count the number of times you might have used ComcastCares as one of your social media “examples&# 2 years ago. What does the company do? Well guess what?

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

SEPTEMBER 28, 2011

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. Southwest seems to be the poster child for this transgression.

Airlines 138

Airlines Meeting Posterous Fashion 138

Direct Marketing Observations

NOVEMBER 2, 2012

I’m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162