I Am Terrific! A Lesson in StoryBranding
Dave Fleet
APRIL 5, 2012
When I arrived for the appointment, I saw posters and brochures tagged “Excellence is All Around You.” If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. Gave me goose bumps. What’s the solution?
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