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How Social Media Changes Retail Storefronts

Ari Herzog

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Got a question?

Retail 130
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Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor.

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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Posterous: 15 million monthly users. via Posterous. Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. Tagged: 20 million unique monthly users. via Tagged. Foursquare: over 25 million users. via AdWeek.

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Should Brands Give Up on QR Codes?

Mindjumpers

The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. The downloads are offered through posters with QR codes for each book with the aim to encourage the passengers to read in the train and thus promote literacy.

Brands 269
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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. Twitter didn’t buy Posterous just to spend money and collect a toy.

comScore 166
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Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

Their ads, posters, and campaigns feature women of all ethnicities. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. Fenty’s approach to online marketing makes use of the following key features.

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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

Their ads, posters, and campaigns feature women of all ethnicities. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. Fenty’s approach to online marketing makes use of the following key features.