Socialized

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Social Media Policy Should Not Be Driven by Corporate Counsel

Socialized

Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. Subhead: Don't kill all the lawyers. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should.

Policies 204
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Judge Confirms: You Have No Privacy. Get Over It.

Socialized

The best policy is to assume you have no privacy. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz. Or, are Google and Facebook, with “populations&# greater than that of the United States, beyond the reach of any regulatory agency? Truly, we are in a state of anarchy when it comes to online privacy.

Privacy 234
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On Santa Cruz Radio Jan. 23 10 to Noon

Socialized

Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits. Ethical social media business practices. Social networking Etiquette. Social media policy for businesses.

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Live Tweeting Requires Ethical and Legal Considerations

Socialized

The University of California for example, in its Policy on the Reproduction of Copyrighted Materials for Teaching and Research , permits teachers to reproduce for classroom use “either a complete article, story or essay of less than 2,500 words or an excerpt of not more than 2,500 words from any prose work.” Some may, some may not.

Fair Use 184
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How Transparent is Too Transparent?

Socialized

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. I think the social media “movement&# has pressured companies to act irresponsibly. Tags: Corporate Communications Social Media brand Domino's Pizza Turnaround transparency Dominos.

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Five Things to Do About Facebook Privacy Other Than Closing Your Account

Socialized

How would you bring about change in Facebook’s privacy policies? Tags: Online Privacy Social Media aclu article 29 eff Facebook FTC privacy. I came up with these five ideas as a way for all of us to have a greater impact with about the same effort. I’d like to hear from you.

Privacy 254
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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. But this is not a story of how companies should use social media. This is where the problem started for United.