Direct Marketing Observations

DECEMBER 1, 2011

They fear an employee that waxes on about their company in a negative manner off hours on Twitter or Facebook, or they fear the customer that complains about their company or number (2a) they fear the competition doing more with social media than they are. But why can’t organizations just move forward with social media?

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Companies shouldn’t be forced into a proactive approach to anything.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Is it fear of social media?

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. How many times has it changed it’s privacy policy? And the devil…is buried in the details.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

JUNE 28, 2010

Why are crisis management policies and plans needed? When customers and people are upset and have been wronged, they can take to social networks and the power of viral socialness and vent and complain and create momentum to make a difference and affect change. It’s why you have these policies/plans in place.

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

APRIL 29, 2010

Facebook’s Eroding Privacy Policy: A Timeline. When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. How social media connected us or would connect us, in ways that we never dreamed of. So where’s our head at?

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

SEPTEMBER 28, 2011

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The media picks up on it, the issue goes viral, and the airlines apologizes.

Airlines 138

Airlines Meeting Posterous Fashion 138

Direct Marketing Observations

MARCH 12, 2010

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. 3) I came across this post of 35 Great Social Media Infographics and I like it for 2 reasons. I was taught well.

Sites 182

Sites Social CRM Social Media Proposal 182