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Social Media Managers Are Necessary During a Crisis: Here?s Why

agora pulse

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. Experienced social media managers can semi-double as public relations managers, customer service agents, and copywriters.

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Why Transparency Matters in Social Media Management

Oktopost

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. However, social moves fast. Videos are a fantastic way to ‘stay open’ across your social channels.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130
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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130
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Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Each social media platform feels like it requires its own strategies, too. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start. Create your social media strategy. What are your goals?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126
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Your guide to creating a social media policy

Sprout Social

Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy. What is a company social media policy? However, setting a strategy up in advance protects you from dealing with those problems, to begin with.

Policies 111