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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. If you want to use SMS, WhatsApp, or social messaging services to send appointment reminders, you need to send them without any PHI included. What does HIPAA say about social media?

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Top 5 Cybersecurity Trends to Watch Out for in 2023

BeingOptimist

Smishing attacks utilize SMS messages instead of emails or VoIP to target their victims. SMS messages can be about updating account security measures, a loved one in need or distress, requesting certain information, or financial assistance. A message might suggest a policy update, password change, or a user account update.

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New ICANN Regulations Require Domains to be Verified by Email or Phone

Bill Hartzer

This new policy is not really unexpected. Not only are registrars required to verify the whois data, section 1 (f) outlines the new requirements for email or phone verification: Verify: i. In fact, in the online world, it’s nothing new. When you set up a new Google Account, Yahoo!

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The book also reviews the legalities involved with a corporate blog - disclaimers, terms of service, comment policies, libel and defamation - and more Below is a brief video of Chantelle discussing more details of the book. Save 34% by ordering on Amazon for $16.49. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

This session is designed to teach you how to handle today’s new brand of crisis communication in both the online and offline world with key points including: crafting a crisis communications policy; incorporating monitoring measures and responsibilities into your infrastructure; what, when, and where to listen; knowing when to step in; taking the appropriate (..)