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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. This bodes well for marketers who want to enhance their social media ROI while navigating social media’s ever-changing landscape.

Strategy 128
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Consider surveying people who’ve interacted with your social media customer care team to see what they thought of the experience and ask how they feel you could improve it.

Strategy 130
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Harvard Business School Online recently commissioned a survey of professionals who worked remotely during the COVID-19 shutdown and found that working remotely didn’t hinder productivity, contrary to some executives’ opinions. — Mark C.

Team 113