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Your guide to creating a social media policy

Sprout Social

Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy. What is a company social media policy? A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Message approval.

Policies 111
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 133
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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. From January to mid-May, the conversation around retail generated over 6.1 Not everyone is ready to reopen.

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What to do with your 2020 social strategy now

Sprout Social

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases.

Strategy 142
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bestseller is the best retail chatbot example for customer service in bulk. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Source: GetJenny.

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Conversational marketing: What it means for your social media strategy

Sprout Social

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Passengers can get help finding a reservation, accessing their Amtrak Guest Rewards, learning about policies and more. Helpdesk integrations.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97