SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. I co-authored a white paper with SocialFish about social media policies.

Policies 222

Policies Social Media Handbook Guidelines 222

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation.

Social Media 103

Social Media Privacy Insurance Guidelines 103

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. Jump Ahead: Why Launch an Employee Advocacy Program?

Reputation 125

Reputation B2B Guidelines Policies 125

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

The Social Media Incubator

AUGUST 16, 2012

Have you been forced to deal with an unfortunate social media disaster? Tools for scheduling your posts, such as Hootsuite or Seesmic , can be very helpful and convenient – especially when you have multiple accounts to manage. Knowing your settings and how they work are a vital part of using any tool in the online world.

Policies 119

Policies Social Media HootSuite Guidelines 119

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. Three Recent Cases of Social Media Hacking. Steps to Take to Protect Your Social Media Accounts.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 99

Social Media Strategy Team Review 99

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs. Social Media.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 129

Social Media Marketing Social Media Management Issues 129

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Sherrilynne Starkie

AUGUST 29, 2020

Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Here are eight rules on to improve media relations: 1. Not only is honesty the best policy in most things in life, in PR it’s just common sense. Invest in PR tools.

News 243

News Policies Reputation Consultant 243

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 132

Social Media Privacy Marketing Policies 132

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 240

Social Media Privacy Training Policies 240

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 21, 2023

According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. How does that relate to social media? A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. Using Sprout, you’ll see reviews when they come in along with your traditional social media messages.

Review 117

Review Brands Reputation Aggregator 117

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Emphasize your company’s reputation as an industry leader. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel.

B2B 155

B2B Sentiment Analysis Reputation 155

The Realtime Report

MAY 12, 2020

Internetadvisors.com provides a simple and effective search tool for locating the best ISP and service deals in your area. General everyday use usually doesn’t require high-speed internet, though some aren’t satisfied with slower speeds, even for simply sending emails or browsing social media.

How To 172

How To Policies Patterns Cost 172

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

There have also been doctors that have used social networking tools, like Twitter, during surgery. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. Good list, use most of the tools. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Proactive Report

DECEMBER 29, 2010

The availability of easy online publishing tools has given everyone a voice and the power to reach an audience. Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image.

Reputation 108

Reputation Trends Training Case Study 108

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Reputation URL Badge 126

Sprout Social

MAY 31, 2023

AI-powered tools can give you a new perspective and spark creativity, guiding you in the right direction without having to wait for inspiration to strike. Collect social insights Audience insights are the foundation of better brand positioning. These tools capture the nuances specific to each language’s unique grammar rules.

Sentiment 121

Sentiment Press Release Analysis Team 121

Techipedia: Tamar Weinberg

AUGUST 25, 2010

They hear about tools, put forth a miserable effort, and are either too busy or just lazy. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 193

Social Media Sysomos Case Study Training 193

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Book a demo Why create a social media policy for healthcare employees?

Policies 93

Policies Template Templates Examples 93

BeingOptimist

AUGUST 29, 2023

This includes assessing their online activities, cyber behavior history, and overall digital reputation. It is, thus, essential for organizations conducting cyber background checks to be fully aware of the legal implications and carefully construct a policy in compliance with all relevant laws.

Privacy 81

Privacy Analysis Applications Guidelines 81

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

Banking 95

Banking Policies Template Templates 95