Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Believe in the transformative power of social media – it’s not about applying the same old processes to new tools. Not because of technology or policy. That statement speaks the truth! It's true.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts. link] robertwheatley Amen.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

MARCH 10, 2010

He also offers high quality tools, many of which are free. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community. Knowing the tools doesn’t make you an expert. In fact, this policy has been in place for awhile. Be up front.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

FEBRUARY 23, 2012

While that, of course, makes sense given the importance of Yelp to your particular category, I think the larger lesson there is that look, you’ve got to pick the right tools for the right audience. We do have a social media policy. We do use a combination of tools. One of the tools we use is Radian6.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. What she is doing is totally not a social media ‘sin’ because she is not sharing personal updates on Radian6′s handle. I see what you mean. Have a nice one.

Questions 277

Questions Social Media How To Postrank 277

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use heat map tools like CrazyEgg to see how people relate to your site. Add Flog Blog, and several other RSS tools. Use your listening tools to stay active in pertinent discussions. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

JUNE 14, 2012

You don’t need a full blown Radian6 installation to get started, just doing some listening. We really try to make an effort to understand not only just at the macro level, like using a social media monitoring tool going in, but also at the micro level. Jill : Yeah. Who specifically are our most ten recent followers?

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 4, 2014

They know the company’s products, people, policies and procedures from the inside. Of course, most organizations of any size now have social media policies in place; but these often only set the basic ground rules for discussing the company in social media (e.g.,

Review 205

Review Radian6 Guidelines Policies 205