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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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How to Write a Social Media Policy for Your Business

Socialmedia.biz

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. What is a Social Media Policy? Posting provocative, derogatory, slanderous or inflammatory content.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 113
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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. In fact, “employee weakness” was responsible for 20% of cyberattacks, according to the EY Global Information Security Survey. Privacy settings. Create a social media policy.

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage.

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Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Facebook amends privacy policy by removing line on minors – Facebook has updated its user privacy policies, including removing language about how teenagers’ content can be used in ads (Bloomberg).

News 150
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

A recent Cisco survey shows 89% of consumers care about and want control of their data, and 44% of those have switched companies due to disagreeing with data sharing and privacy policies. Different industries and countries have different legal requirements for handling customer data.

HootSuite 121