Webbiquity SMM

NOVEMBER 2, 2010

Chapter seven provides an excellent outline for a corporate social media policy. Chapter seventeen notes the importance of providing not just a policy, but social media training for all employees so that the understand the policy, the power, and the potential dangers of social media.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

SEPTEMBER 30, 2010

Why is having a social media policy in place so critical? As a guide to crafting an effective social media policy, you can emulate or combine ideas from one or more of the many social media policy examples now posted online, including the 57 social media policy examples from Dave Fleet or the more than 100 examples posted by Ralph Paglia.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

FEBRUARY 10, 2013

A privacy policy can’t hurt either. Inc.com suggests not using pseudonyms or generic addresses and instead providing real telephone numbers and e-mail addresses to be authentic. Adding a photo or introduction video adds to the business’s believability.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

MAY 22, 2012

Understanding that dynamic, organizations should develop a social media policy and provide a rudimentary level of social media training to all employees (the tools available, their basic use, and essential do’s and don’ts).

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. This is particularly true when the vendor is relatively small compared to the client organization.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

MARCH 31, 2011

When it comes to writing a social media policy , who should decide what goes into it? The policy could end up looking very different, depending on the answer. A well-crafted social media policy helps channel the efforts of all toward common goals while avoiding missteps. A) Marketing. B) Public Relations. C) Human Resources.

Policies 167

Policies Social Media Groups Groups 167

Webbiquity SMM

APRIL 5, 2011

To be sure, companies just implementing social media programs (or re-implementing them, having jumped in too quickly the first time around) can benefit from utilizing a coherent social media framework ; hiring a consultant to assist with strategy, planning and social media policy development; getting professional help to set up a blog and/or Facebook (..)

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

MAY 22, 2012

Understanding that dynamic, organizations should develop a social media policy and provide a rudimentary level of social media training to all employees (the tools available, their basic use, and essential do’s and don’ts).

Jive 101

Jive Yammer Social Networking Training 101

Webbiquity SMM

JUNE 24, 2014

3: Social Media Policies Don’t Offer Concrete Metrics or Proven ROI. It’s better to jump in now and learn through trial and error with everyone else than try to wait it out. If the latter is chosen, the competition will have a clear advantage over the more reticent brands.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

APRIL 12, 2022

Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). If your company maintains a social media presence, you should have a policy for using and navigating this channel. In Closing.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. charging for inclusion).

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

APRIL 19, 2011

It’s critical to communicate your social media objectives and messages to employees, establish and communicate a social media policy , and train them in the proper business use of social networks.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

FEBRUARY 2, 2015

Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions. Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 15, 2020

Quora’s policies and regulations are regularly updated – check to make sure your answers will not be banned for overt advertising and self-promotion. Once again, check with Quora’s policies on the links. If your answer violates Quora’s policies, it will most likely be banned by Quora’s algorithms.

B2B 172

B2B Policies How To Wikipedia 172

Webbiquity SMM

FEBRUARY 11, 2016

Offer clear and user-friendly policies so that prospective customers understand the details of the transaction and they’re more inclined to part with their money. To easily build trust, opt for tested and proven payment solutions that offers quick, easy, and secure transactions like PayPal.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Policies and Regulation. Noting that “Well-written (social media) policies prevent public relations disasters and potential legal liability. Social Media Policy Unites Social Media Initiatives by Social Media Today. Going down the same path as Who Should Write Your Social Media Policy? ,

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? Writing Social Media Policies. Eight Ways Your Employee Social-Media Policy May Violate Federal Law by Ad Age Digital. Every marketing manager knows that his/her company needs a social media policy for employees, right?

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JULY 12, 2010

In these situations, it’s imperative to have a social media policy in place, encourage subject matter experts (SME’s) to share their unique knowledge, and remember that everyone who participates is acting as a public face for the company— social media isn’t a job for an intern. Tweet This!

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

AUGUST 29, 2017

president announce important 140-character policy initiatives at 5:00 a.m.? Where would people go to announce breaking news? Amplify share-worthy blog posts? Complain about crappy service? Or to complain about Facebook? How would the U.S.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

OCTOBER 16, 2012

40% of organizations have a formal social media policy , and 56% of those policies include a statement regarding the organization’s right to monitor social media usage. Business Insider ). Social Media and Human Resources. Resume Bear ). 92% of recruiters use social media to find new candidates, up from 82% in 2010.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 10, 2012

Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Her background also includes positions with Procter & Gamble, A.T. Kearney and PepsiCo. Ory Okolloh. kenyanpundit.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JULY 31, 2012

Developing case studies and collecting testimonials can sometimes be challenging in the b2b world due to corporate policies about endorsing vendors, but even in situations where your customers can’t sing your praises directly, there are ways to let them “speak” to prospective buyers on your behalf.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

JANUARY 10, 2011

Anil Dash takes Facebook to task for its privacy policies; not weaknesses but conscious choices made by privileged Ivy League founder Mark Zuckerberg, specifically “impos(ing) an extreme set of values on its users without adequately communicating the consequences of those choices.&# The Facebook Reckoning by Anil Dash.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

MARCH 26, 2012

Me, Myself and I: Helping to manage your identity on the web by Google Public Policy Blog.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JULY 31, 2012

Developing case studies and collecting testimonials can sometimes be challenging in the b2b world due to corporate policies about endorsing vendors, but even in situations where your customers can’t sing your praises directly, there are ways to let them “speak” to prospective buyers on your behalf.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

MARCH 21, 2012

This is an area where training and having a social media policy in place can be valuable. Great stuff, but be careful with recommendations that rely on employee involvement (e.g., asking employees to optimize their public profiles with your keywords and share company updates). Benefits of LinkedIn Company Pages by LeahBaade.com.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

FEBRUARY 7, 2011

Online Database of Social Media Policies by Social Media Governance. Need to write a social media policy but not sure where to start? Jason Schubring first defines some of the key terms used in social media monitoring (e.g., Need some inspiration?

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 16, 2010

Following on the theme of Lisa’s post above, Lori Dicker offers a collection of indicators that your social media marketing has gone astray such as “An intern handles all your social media efforts&# and “Your company does not have a (written) social media policy&# and how to place efforts on the right track.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

JANUARY 17, 2011

More than 53% say that either their company doesn’t have a social media policy or they are unsure if one exists. More than 55% of IT professionals say they “use social media to make better decisions based on insights from like-minded professionals.&# B2B Social Media Marketing –Is it relevant? by CustomerThink. 80% read blogs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 13, 2017

This tool provides a way to get an alert in real time if any social-media posts which others make violates a company policy or the law. You need to consider what your employees are saying and doing that might reflect on the company. ” — Entrepreneur. Pricing: contact vendor for quote. Showcase reviews: Entrepreneur. 26) ShareTally.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

AUGUST 5, 2013

31% have no social media policy in place. While 31% of businesses overall have no social media policy in place (see above), that is true for only 22% of Inc. WordPress Hosting SEO ). As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

MARCH 4, 2014

They know the company’s products, people, policies and procedures from the inside. Of course, most organizations of any size now have social media policies in place; but these often only set the basic ground rules for discussing the company in social media (e.g.,

Review 205

Review Radian6 Guidelines Policies 205

Webbiquity SMM

FEBRUARY 23, 2012

Erik Freeman compiles a list of posts featuring Google+ tips and tricks, guidance on inviting friends to circle you, an amazing use of video on Google+, the effort by Matthew Epstein to get hired using the social network, and notes about Google’s privacy policy (though of course this has changed , dramatically, recently).

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

SEPTEMBER 8, 2010

Worse, on 29% of firms with a plan in place (12% of the total) had written social media policies in place for employees. Worse, on 29% of firms with a plan in place (12% of the total) had written social media policies in place for. 52 Cool Facts About Social Media by Danny Brown. Two-thirds of comScore’s U.S. social media activities.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 26, 2010

Shama Hyder writes that “It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight.&# The Changing Face of Facebook Marketing – 5 Things you MUST Know by Social Media Today. Hell for companies and users, heaven for Facebook consultants.

Advertising 215

Advertising Facebook Marketing B2B 215