Small Business Mavericks

NOVEMBER 27, 2013

There might be more information you’ll require for your calendar depending on the internal policies of your organization, but this is what I’d recommend for minimum required information for any content marketing calendar. Resources necessary for content production (links to articles for research, etc.).

Content 101

Content Small Business Policies WordPress 101

Small Business Mavericks

JULY 23, 2013

For instance, LinkedIn has always operated on the introduction policy. Now, LinkedIn is following the Facebook lead and introducing Sponsored Updates. This actually makes sense. LinkedIn has a different business model than Facebook. Always has. In order to acquire new friends, you have to go through an introductory process.

LinkedIn 101

LinkedIn Policies Facebook Process 101

Small Business Mavericks

MAY 29, 2013

There are some good reasons to believe that a sound social media strategy is the best link building policy of today. There are a lot of ways to make social media work for you, but it’s important in this age of search + social to approach social media with the right frame of mind.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

FEBRUARY 8, 2013

Quality content has always been the best policy. Relevant links have always been better than bland high PR links. Maybe, for a while, those high PR links worked great, but that was a short term fluke. If you produce high quality content on a regular basis, then you’ll do well in the search engine game.

Guidelines 98

Guidelines SEO Small Business Policies 98

Small Business Mavericks

FEBRUARY 1, 2013

Google’s, and Bing’s, policies will ferret out web pages that don’t belong. Push your content out on social media and drive traffic back to your website. It’s search engine optimization. Global = local, and vice-versa. For both local and global rankings. Your job is to put your best foot forward on both fronts.

SEO 101

SEO Retail Policies Small Business 101

Small Business Mavericks

DECEMBER 12, 2013

Search engine ranking policies change over time. You should judge its personal value to your brand as well as the business value on the market. Chances are, some of those domains may do well in the search engines. However, many will not.

Domain Name 101

Domain Name Engineering Policies Reputation 101

Small Business Mavericks

JULY 14, 2011

These are pretty standard blog comment approval policies. The only person it benefits is you, and that’s questionable. Write your comments in English or they will be sent to the spam folder. And I’m not unique in that regard.

Domain Name 161

Domain Name Policies URL Comments 161

Small Business Mavericks

JULY 20, 2012

First, they mean that Facebook needs to be more open about its analytics policy. You’d think they would have got a lot more attention. But they passed relatively quietly. So what do they mean? A lot of marketers are relying on accurate information to make decisions regarding their Facebook marketing.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

NOVEMBER 16, 2012

Google looks for high quality content, and this became such a topic of discussion that Matt Cutts made a special announcement this week specifically addressing Google’s policies on high quality content. The bottom line is: Google is willing to take action on low quality sites and those engaged in poor guest blogging practices.

Policies 105

Policies ROI Google Cost 105

Small Business Mavericks

FEBRUARY 13, 2013

They’re beating the competition, people respect them (obviously) with their private information like contact information and credit card numbers, they make a good employer, and their company policies engender respect and admiration. Plus, they contribute to society.

Reputation 93

Reputation Apple Retail Policies 93

Small Business Mavericks

AUGUST 12, 2014

Here are a couple of suggestions from the B2B article: aggregate data instead of identifying customers — make it clear that the name is not attached to the activity and be prepared to have an easily understood policy.

Privacy 93

Privacy Aggregator Data Analytics 93

Small Business Mavericks

MAY 1, 2012

Content placement – Google is open on this policy – if your content is buried below the fold, your pages will suffer in search results. You won’t rank as highly in search results, and should a user click on your link, there’s a good chance they’ll exit before your page has fully loaded.

SEO 93

SEO Compete Policies Google 93

Small Business Mavericks

APRIL 29, 2015

enforce strong authentication policies. But most of the time, a security breach happens because someone didn’t bother to follow the protocol. The RSA article ended with these suggestions: do not store payment card data on registers. do not run POS systems as administrator. keep systems patched and antivirus signatures current.

System 70

System Authentication Policies Reputation 70

Small Business Mavericks

MARCH 28, 2011

Some people say it’s Google’s policies that have created the spam market. But I’d argue that the spam market would be a huge market no matter what the search engine policies were. Whose fault is it that the search engines are full of those types of useless web pages?

Case Study 79

Case Study Press Release Small Business Adwords 79

Small Business Mavericks

APRIL 11, 2011

PageRank Sculpting – A few SEOs taught a couple of years ago that you could increase your link popularity to your best pages by adding a nofollow attribute to links pointing to your terms of service and privacy policy pages. Don’t count on it, especially if your website has only 10 pages.

SEO 93

SEO Widget NoFollow Case Study 93

Small Business Mavericks

APRIL 21, 2015

Return policy information eases concerns about the process. Every page on your site should have customer service options and, if you sell something, shipping & return policies. Multiple images of each product for more comprehensive views. Customer-submitted images of the product in use.

Sites 70

Sites Embedding Policies Engineering 70

Small Business Mavericks

APRIL 1, 2015

That means everything from senior leaders and mission statements to customer service and policies. Since it will bring people into contact with the business, marketing programs should be fully integrated with the rest of the company.

Marketing 70

Marketing Small Business Policies Reputation 70

Small Business Mavericks

APRIL 1, 2013

Include guest bloggers – Establish a guest blogging policy and take in guest bloggers. Incorporate multimedia content – Add videos, slideshows, and infographics to your blog regularly but not every day. Don’t overdo it, but you’d be surprised at how interactive this content can often be.

Content 87

Content Curation Small Business Policies 87