Adam Sherk

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Diversified Twitter Strategies for News Sites

Adam Sherk

There should certainly be policies in place to prevent missteps in this area, but there is a big upside to encouraging editorial participation. Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan.

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Does Social Media Increase a Journalist's Value?

Adam Sherk

Corporate social media policies are becoming more common, but there is still a lot of grey area. But personas are just one aspect of a diversified social media strategy – individual journalists are doing lots of interaction under their own names, which is certainly a good thing for both them and their organizations.

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What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

publisher, say in an interview that he had brought about a change in Time Magazine’s undesirable news policies. Warrren Boroson October 5, 2010 at 8:33 am By the way, the reason Time Magazine reformed — stopped printing so many biased, distorted articles — was not just that Henry Luce had died.