Jeff Esposito

FEBRUARY 4, 2015

Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. Company Digital Media Viral Video YouTube #momentsmatter Vistaprint Vistaprint Commercial' As many of you know, I have worked at Vistaprint for nearly eight years.

Campaign 20

Campaign Brands YouTube Company 20

Jeff Esposito

FEBRUARY 4, 2015

Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. Company Digital Media Viral Video YouTube #momentsmatter Vistaprint Vistaprint Commercial' As many of you know, I have worked at Vistaprint for nearly eight years.

Campaign 20

Campaign Brands YouTube Company 20

Jeff Esposito

MARCH 8, 2011

YouTube accounts for 86% of US online video watching, Hulu, the #2 site, receives just 7% ( imediaConnection ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future. 62.14% of Twitter users are in the US ( Sysomos ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JUNE 27, 2011

Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend ( MarketingProfs ). 80 percent of social media marketers are using the platforms to increase brand awareness ( eMarketer ). 140 Million Tweets are sent each day ( Twitter ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MARCH 2, 2015

For a platform that many decried as dead since shortly after it’s launch, I find it quite curious about all of the current attention that the move is garnering. The platform was never going to be Facebook, but rather keep you on Google properties without having to leave one domain and seamlessly stay with a singular login.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

For a platform that many decried as dead since shortly after it’s launch, I find it quite curious about all of the current attention that the move is garnering. The platform was never going to be Facebook, but rather keep you on Google properties without having to leave one domain and seamlessly stay with a singular login.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

SEPTEMBER 29, 2010

The company also utilized YouTube as a platform to have their videos with celebrities go viral. For me the Tweets generally make my day as they make me at least smirk during stressful or annoyed times behind the keyboard. With that I must say thank you to Steve Garfield for putting me onto the Twitter account a few months back.

Social Media 33

Social Media Case Study Upcoming Education 33