Harp Interactive

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Google+ is Walking Dead, Facebook’s Audience Network Arrives, Foursquare Splits & More | Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending May 2, 2014: New on Google+ Is Google+ Really Walking Dead?

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending April 25, 2014: New on Twitter MoPub = Mo’ Ads Late last week, Twitter announced it will now sell ads in [.] ( Read more. ).

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! The link is even more valuable if the anchor text is a relevant keyword!

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Monitor Your Brand Online-Part 1

Harp Interactive

Channels You Need To Monitor: The key to managing your online reputation is a comprehensive daily monitoring of various platforms like: Social Media Platforms (Facebook, MySpace). Video Sites (Youtube). Next…how to monitor all these platforms? Blogs (WordPress, Blogger, Twitter etc). Image Sites (Flikr).

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

The web is an great platform for publicity; unfortunately not all of it is positive! Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. Create sub domains, blogs, media channels (.TV);

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. And try more than one hosting platform to test out features. Not every company needs a blog.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

Choose a Monitoring Platform. Use the information you find via monitoring to share with others (think Twitter, Facebook, YouTube, SlideShare, Amplify, Delicious, etc.) Company spokespeople. Competitors. Highly visible employees. Key stakeholders/shareholders/investors. I’ll add to the list with any branded products or services.