Direct Marketing Observations
JULY 28, 2011
Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”. Multiple media platforms. We should tell more stories. Rich stories.
Direct Marketing Observations
AUGUST 25, 2011
What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? I may never know because the only way I ever communicated with him were through 3rd party platforms and social networks. Without technology, how would we connect with people? What happens? Life goes on.
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Direct Marketing Observations
JANUARY 3, 2011
Why do you think YouTube is the #2 search engine in thw world? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. Why does YouTube work?
Direct Marketing Observations
OCTOBER 28, 2011
Everyone has the platform to have something go viral. Case in point: 12-year old Maddi Jane — who has been lighting up YouTube with covers that have racked up over a 145 million total upload views on her YouTube channel. Not limiting herself to just YouTube, Jane, back on Sept.
Direct Marketing Observations
MAY 13, 2011
Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. Social media platforms are owned by the companies that run them, and, as such, they are the only ones holding all the data on your customers and your interactions with them.
Direct Marketing Observations
SEPTEMBER 4, 2015
In 2016, it should be readily apparent that each relevant social platform has a specific value to us. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. Let’s stop for 30 seconds and re-look at that value of each.
Direct Marketing Observations
JUNE 2, 2011
The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. Develop and refine the networks you’re in and remember Facebook isn’t your network, it’s your platform. When social first came on the scene, the amount of networks were few and far between.
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