Akamai Marketing

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What's your social currency?

Akamai Marketing

Million users on YouTube. The reason millions of people use these platforms is because they want to engage with PEOPLE. Maybe your clients are creative and visual so they like YouTube or Flickr better. 640 Million on Facebook. Ever ask yourself why they are there? Here’s the answer.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). 2) For all the social media platforms you created an account for, find 1 interesting person or business a day to follow. Could be a competitor. Could be a famous person you are interested in.

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On Alice in Wonderland and Social Media

Akamai Marketing

Yes, your customers are PROBABLY using social media platforms everyday, but before you follow them into the rabbit hole, find out which platforms they are using and how. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

The information about each platform is basic. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. There are some tips, but they are essentially 101 tips.

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