Sherrilynne Starkie

article thumbnail

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Twitter too, has announced steps to increase the transparency of ads on its platform.

article thumbnail

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter.

article thumbnail

How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC).

Twitter 150
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
article thumbnail

Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Also because, even though is never took off as a sharing platform, it provided excellent SEO benefits.

Google 279
article thumbnail

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. SS: Marketers should explore a range of digital ad platforms to diversify and maximize budgets. . Snapchat has a bunch of new features designed to keep it a competitive and effective platform for marketers.

News 150